Resume

Alissa Engstrom
Alissa Engstrom Creative Director, UI/UX Designer, Developer I am a passionate & driven designer and WordPress/front-end developer with over 10 years of experience. My strengths lay in creating clean, intuitive interfaces with equally clean and lean development. I am a data lover and can apply my learnings to my work.
Experience
Freelance2007 – PresentThe Color Interactive / Truiux
  • Develop marketing and design strategies
  • Design and develop websites, print collateral, and other marketing materials
  • Work directly with the client and established relationships
  • Created brands for Arvid Engstrom Construction and RADD
Creative Director / UX2009 – PresentElements Behavioral Health
  • Changed internet marketing focus on user experience and data first approach using tools such as Google Analytics, User Testing & Optimizely to validate strategies
  • Successfully lowered bounce rates up to 13% with redesigns
  • Led 3 major site redesigns simultaneously
  • Created new email strategy with team that generated many conversions
  • Trained and mentored a team of designers and developers
  • Doubled conversion rates with the redesign of elementsbehavioralhealth.com
Senior Web Designer2011 – 2013Elements Behavioral Health
  • Created many successful PPC landing pages which increased company revenue
  • Increased average time on page, entrances, and pageviews on Promises.com
  • Designed over 10 websites in 2 years
  • Converted all websites from HTML to WordPress
  • Created engaging banner ads to help increase ROI
  • Created the company’s first cohesive branding packages
Web Designer2009 – 2011Elements Behavioral Health
  • Helped launch over 30 marketing sites
  • Redesigned recoveryranch.com which resulted in an 11% decrease in bounce rate
  • Converted sites from plain HTML to WordPress
  • Created the first marketing landing pages for the company
Production Designer2007 – 2009Strausberg Advertising/Design
  • Completed development of hospitality websites including Hancock Lofts and Westmont Living
  • Created many flash projects including banners, slideshows, and interactives
  • Designed, developed various email campaigns
  • Performed website maintenance on sites such as Solage Calistoga
Education
The Art Institute of California – Los Angeles2004 – 2007Bachelors in Interactive Media Design
Affiliations
Co-Organizer2013 – PresentRedding Area Designers & Developers
Skills
UI/UX
WordPress Web Development
Branding
HTML
CSS
Creative Direction
User Testing
Prototyping